Anabelle Colaco
30 Oct 2025, 15:20 GMT+10
VANCOUVER, Canada: Lululemon is taking its athleticwear to the gridiron. The company announced a new partnership with the National Football League (NFL) to launch an apparel collection featuring officially licensed gear for all 32 teams, its first collaboration with a major sports league.
The line, which went on sale on October 28, includes men's and women's apparel and accessories bearing team logos and colors. It blends the brand's performance-focused design with the NFL's fan appeal.
The partnership also involves Fanatics, the sports merchandising giant that manages official NFL merchandise.
Shares of Lululemon Athletica rose about five percent in premarket trading following the announcement, as investors welcomed the company's expansion into a broader athletic and fanwear market.
Get a daily dose of Africa Leader news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Africa Leader.
More InformationLONDON, U.K.: Britain has intensified its crackdown on illegal working, making 63 percent more arrests over the past year as authorities...
Israel has launched its deadliest strikes on Gaza since the United States-brokered ceasefire took effect nearly three weeks ago, saying...
WASHINGTON, D.C.: A shortage of air traffic controllers caused more flight delays across the country at the start of the week, as controllers...
WASHINGTON, D.C.: A fighter jet and a helicopter from the aircraft carrier USS Nimitz both crashed into the South China Sea within...
PARIS, France: Two men have been arrested in connection with the theft of crown jewels from the Louvre Museum in Paris, officials said...
On October 4th, 2025, in an interview with Axios, President Trump stressed that one of the main goals behind his Gaza plan was to restore...
NEW YORK, New York - U.S. stocks stopped for breath on Wednesday after the Federal reserve lowered interest rates as expected, but...
VANCOUVER, Canada: Lululemon is taking its athleticwear to the gridiron. The company announced a new partnership with the National...
LONDON, U.K.: Primark is betting that changing U.S. trade rules will tilt the balance in its favor, accelerating store openings and...
DUBLIN, Ireland: Most tourism businesses in Ireland said their income either dropped or stayed the same this summer, according to a...
LONDON, U.K.: Barclays has agreed to acquire U.S. personal loan originator Best Egg for US$800 million, marking its latest move to...
TOKYO, Japan: U.S. President Donald Trump and Japanese Prime Minister Sanae Takaichi signed a landmark agreement on October 28 to secure...
